What Employers Want

I figured you all were probably getting sick of advice from a "future" media professional- what do I know anyways, right? So, lets hear from a current media professional. I decided to ask my boss Pamela Raymond, CEO and Owner of The Raymond Experience, a niche firm specializing in public relations, event management, branding and focus groups.

Here is what Pamela had to say...

The key to success after graduation is field experience BEFORE graduation. Building a strong network of contacts and getting experience in your chosen field is extremely important in your future success and being competitive in the marketplace. How do you do that?

Internships

Internships give you an opportunity to explore the field and determine if your want a career in the field and it gives you the “reality” not the “dream” of what it means to work full time in that field. It also gives prospective employers insight into your work ethic which could lead to a job offer when you graduate. Employers are more likely to hire a proven commodity (YOU) then an unknown applicant. Find out about internships through your school or simply ask friends and family about their companies.

Networking

Get out and join professional organizations in your field. Many offer student rates. You will gain valuable exposure to decision makers or those who can advocate for you to get that internship or job opportunity. Never underestimate the old adage “It’s not what you know, it’s WHO you know”. When joining a professional organization, take on responsibility by joining a committee. You can shine with your skills but also learn a lot in the process. It is a great resume addition and shows you know how to apply your education to a wider audience.

If you have already graduated or are about to graduate, you can still apply these suggestions but in a modified way. Find a company willing to let you do a project of one to three months as an intern. Check out the websites of professional organizations and attend a public meeting or event and start talking to members about the industry.

Success hinges on what you do to further your experience prior to getting your diploma. Companies no longer find candidates without work experience attractive. Put your best foot forward before stepping foot out of school.